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Reigning
British Hillclimb champion. Scott Moran, in action
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Avon
Tyres is
throwing its weight behind the MSA British Hillclimb Championship,
with a new agreement to be title sponsor this season. The
Championship will be organised by the BARC and will include rounds at
the leading hillclimb venues in the UK, as well as Jersey and
Guernsey.
The
addition of the prestigious grassroots championship expands the
glittering UK motor racing portfolio of Cooper Tire Europe, which
manufactures the Avon brand.
Cooper’s
European motorsport involvement already includes title sponsorship of
the Cooper Tire British F3 International Series and the Avon Tyres
British GT Championship.
A
new pricing structure for its competition tyres has been designed by
Avon specifically to attract new entry-level drivers to the
championship, with a view to securing its long-term future.
Paul
Coates, Avon Tyres Motorsport general manager, said, “Across the UK
and Europe, we are involved in a wide range of very high-profile,
prestigious and important race series but we can’t forget the
grassroots competitors, as they represent the baseline and the future
of the sport.
“That’s
why we’re delighted to work with the BARC, support the Avon Tyres
MSA British Hillclimb Championship and provide what incentives we can
to make the series as attractive as possible to new racing drivers.”
BARC
Chief Executive, Dennis Carter said, “It really is great to have
Avon Tyres on board in supporting and helping to promote this very
prestigious Championship. They have a wealth of experience in
producing and supplying hillclimb tyres and we look forward to
working with them.”
Avon
will subsidise prices on
specific hillclimb specs in size ranges relevant to the typical
hillclimb competition cars and has promised to continue compound
development on its hillclimb offering throughout the 2012 season.
The
company will be introducing race tyres in a selection of new sizes to
suit hillclimb competitors and advances in technology from all areas
of Avon’s development programme will be transferred to hillclimb
tyres, wherever relevant.
It
will also support the championship, its teams and drivers with
marketing and local PR campaigns.
A tyre
supply and fitting service at the events will be provided by BMTR,
who will also be available to offer competitors specialist advice on
the Avon hillclimb product range.
The
Avon Tyres MSA British Hillclimb Championship was launched on
Saturday February 4 at Leicestershire circuit, Mallory Park. For
further information visit www.britishhillclimb.co.uk
, www.avonmotorsport.com
and www.barc.net
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